Fit Life Coach | Working Mom of 3 | Self-Talk Queen | Published Author | Motivational Speaker | Trainer & Nutritionist
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About
As a newly remarried mom of three daughters, Amy built her dream business while navigating single motherhood, proving that it's possible to drop the struggle, lose the weight, get healthy, stay fit, and live with joy and real peace even in the busiest seasons of life. That is why she is the woman for the job. Many people think that when times are tough, economy is bad, or things are pulling for your attention that investing time & resources in your health is "off the table" or that it is taking away from other needs. Amy did the opposite of this, ignoring the negative opinions of others, she decided to invest more into what mattered most and teaches women how to press into taking care of your mind, body, and spirit FIRST thing so that you are living Fit as you go through stuff and come into the next season healthier and really fit for anything. Saving you so much time and truly loving who you are. One of Amy's favorite things is being able to look back at all the challenges and see the healthy mom that she showed up as for her and her kids.
Amy is also an award-winning fitness coach, certified life coach, and nutritionist who helps busy women transform their bodies and minds without crash diets, perfection pressure, or burnout.
Through her Daily Fit Workouts program, Fit Elite 1:1 coaching, and daily live workouts in her app, she delivers results-driven fitness coaching designed for real life—whether you're on vacation, wrangling kids, or working long hours.
She has been featured in Muscle & Fitness Hers, Oxygen Magazine, The Oregonian, and Max Muscle Nutrition, and has appeared on KATU and Fox 12 Oregon.
Amy has led over 20,000 workouts and helped countless people lose weight, change their self talk, boost their energy, and finally feel at home in their bodies. Her Fit for Excellence mission and ALIGN Method focuses on simplifying practical fitness to be fit and able long term, enjoying nutrition with food freedom, and habit coaching that actually
works with the lifestyle you want.
Her business, Fit for Excellence opened in 2011 and has been voted Best Physical Fitness Program from 2017-2024, serving clients globally through her coaching app after operating a gym location 15 years and online transformation program since 2020. Raising three amazing humans while working 12+ hours a day at first was a must that evolved in to an undeniable passion as more and more women were completely changing their minds, bodies, careers, lifestyles for good as she coached them.
In 2024 Amy launched her first course for women ready to go deeper on the mental side of transformation. Amy created NeuroFit as the perfect addition to leveling up her offer with a self-talk mastery course that helps you break free from self-doubt, rewire negative thought patterns, and unlock the confidence you've always had within. Drawing on 27 years of studying self-talk and her own journey overcoming food addiction, NeuroFit addresses the "weight behind the weight" that keeps so many women stuck.
Amy is also the author of the Abundant Excellence Journal and a sought-after motivational speaker on self-talk, fitness, and personal transformation.
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This Is Fit for Excellence
Fit for Excellence is the standard.
A.L.I.G.N. is the method.
Why this method finally works when everything else doesn't
Most women don’t fail because they lack discipline.
They struggle because their mind, body, and habits aren’t working together.
The ALIGN Method has been created to change that.
Instead of forcing motivation or willpower, ALIGN teaches your body and brain to work together to end the struggle and build consistency that feels natural, not exhausting.
What is A.L.I.G.N.?
A- Awareness
Learn how your body actually responds to stress, food, movement, and self-talk. Thank you Body!
When you stop fighting your body, it starts responding.
L- Lifestyle
No more “all or nothing.”
We build routines that fit your real life: family, social life, travel, work, hormones, and energy included.
I- Identity
This is where most programs stop short.
You don’t just build healthy habits, you become the person that those habits belong to.
G- Growth Mindset
We replace self-criticism with intentional self-talk that builds confidence and follow-through. A joyful expectation of good. Your own words become instructions your body can trust.
N- Navigated Support
You’re not left guessing.
You’re guided daily with coaching, structure, and accountability, so progress doesn’t stall, and you want to show up for your life.
What Happens next?
You stop starting over
Your body feels safer — not stressed
Weight loss becomes a byproduct
Strength and confidence build together
Consistency no longer feels forced
This isn’t about doing more.
It’s about finally doing what works for you.
Find Your Best Fit for Excellence Path
Self Talk Training
$10
- Learn how Self talk works for you
- Unlimited self talk audio for listening daily
Build confidence, calm your mind, and begin aligning daily with self talk made for overcoming overwhelm, weight loss, procrastination, stress, becoming the best version of you for moms, teens & kids.
Best Program for you: You are already consistent overall health and fitness with another training and nutrition program.
You need a 'baby step' to get your mind right.
DOES NOT include Personalized coaching or support. If you want next level mindset training see SELF TALK
$10 month to month auto subscription- no fees or commitment required
Fit Plus
$150
Monthly
- Includes current Fit Challenge
Buns of Steel, Feel Good Naked, Atomic Habits, Back to School, & Holiday Cut.
- Daily strength & toning workouts inside the FIT app
- Simple nutrition guidance without dieting or restriction
- Daily accountability, group coaching & weekly check-ins
- ALIGN Method foundations mindset, habits, and body working together
- Self-talk tools to build confidence and consistency
- Private community for accountability and encouragement
Best Program for you if you want:
Consistency without pressure
Support without overwhelm
Results that feel sustainable
$150 month to month auto subscription - no fees or commitment required
*See PROGRAMS in menu -
chose Fit Plus for more details
Fit Elite
$800
Monthly
- Customized Nutrition done for you and your unique needs, goals and environment.
- Customized Training plan made for you
- Customized self-talk & nervous system support
- 1:1 weekly coaching calls with Amy
- Direct access to Amy for guidance & adjustments
- Advanced ALIGN Method implementation
- Priority accountability & progress tracking
- Complete access to all Fit app training and tools
Best for women who want:
Faster results
Personalized strategy
High-level accountability
Intro coaching call required — $100 (a $200 value) & $100 will go towards your first month of coaching- limited spots available
Fit Elite Coaching — Investment starts at $800/month
Real Clients
Real Results
Kelliana
“Working with Amy completely transformed my life. Learning self-talk helped me crush a lifetime of self-doubt and learn true confidence.”
“Working with Amy completely transformed my life. Learning self-talk helped me crush a lifetime of self-doubt and learn true confidence.”
Kelliana
“Learning how to capture negative thoughts, and retrain my brain to believe I can succeed has helped me reach my goals.” Angela lost 85+lbs with Fit Elite
Angela
“Working with Amy has been an amazing journey. Once I learned how to get my self-talk to positive, it set the foundation for everything in my life.”
Nikki
Amy is here to guide you, together we’ll unlock the potential you’ve always had within you.
This journey will be transformative—because you are worth it.
You have far more strength, resilience, and brilliance than you may realize right now. Together, we’ll help you awaken to the incredible potential that’s already inside you. You’ll gain the tools, mindset, and confidence to create lasting change, not just for yourself but for generations to come.
